The real-estate ecosystem is evolving rapidly in India—swiftly growing cities like Hyderabad, Pune, and Bengaluru are witnessing a drastic increase in property purchases. People across the country come to live in these cities for better work opportunities and the finest living facilities. Thus, the provision of growth in these cities is impeccable. Be the first-time home buyers, the end users or the investors – all aim to make their big move through a wise investment decision. 

If you are well-versed in real-estate terminologies, you must know the terms such as pre-launch, soft launch and newly launched projects. While pre-launched projects are related to the nascent stage of one project, the soft launch caters to the in-progress projects which are up for being sold and the newly-launch projects cater to constructions whose developments are in progress and meet all the compliance requirements. 

Purchasing property in these three phases can be a smart move for home seekers. Let’s find out how. 

Early Bird Pricing:

One of the most enticing advantages of buying a property during its new-launch phase is the opportunity to secure it at a competitive price. Developers often offer special discounts and attractive pricing structures during this early stage to attract buyers. While some real estate developers offer a comparatively lower price for each square foot, some eliminate the extra charge otherwise applied for floors and corner units. 

By seizing this opportunity, you can save a significant amount of money compared to properties that are launched later or already in the market. Market research suggests that one can have approximately a 40-55% price advantage if they leverage Early Bird Offers. This amount can later be used for registration fees, interior and other significant requirements tailored to the new home.

No Price Revision

We often hear people say, Two years back they might have visited some property and at that time the price of that property was low. However, they somehow skipped buying that property as the project was at an elementary stage and after two years when they revisited the property, the price got doubled and sometimes even more than that. 

It is a classic example of price revision. 

Property revision mostly depends on a few factors. They are – 

  • A price hike by the builder depends on the popularity and sale of the property.
  • Strong demand for the property determines the price revision.
  • Many builders, at an initial stage, offer units at a low price to create a buzz in the market. That situation changes drastically the moment the apartment units started to get sold.  

If you are purchasing a property which is newly launched or at a pre-launch stage, you will not only witness the massive price revision but also can fetch the best opportunity at a comparatively low cost. 

Choice Selection:

When you enter the property market during its soft launch or new-launch phase, you are presented with a wide range of options to choose from. From different floor plans and unit sizes to different towers within the project –  you have the freedom to select the property that best suits your preferences and requirements.

Such opportunities are very rare for ready-to-move projects. In most cases, the most preferred units of those projects get sold at an early stage. Apartment units that are east facing or ensure 100% Vaastu compliance or offer breathtaking views cannot be purchased at a later stage. So, to receive ample choices, it is always advisable to book your dream home when it is newly launched. 

Potential for Appreciation:

Investing in newly launched properties can offer significant financial benefits in the long run. As the project develops and the surrounding infrastructure improves over a while, the property’s value is likely to increase. Purchasing a property at an early stage can give you the advantage of getting it at a relatively less expensive price.  This potential for value enhancement can provide substantial returns on your investment.

For example, a decade back the IT park and Gachibowli area of Hyderabad was not highly populated. It was mostly known for being the office area. Over the years, more companies started to invest in this area and real estate projects started to develop due to the high increase in demand. People who invested in Gachibowli or Kondapur a decade back are now getting the greatest ROI as they have gradually become one of the top-rated localities of Hyderabad. 

Modern Amenities And Infrastructure:

Did you ever imagine the advantages of living in a gated community that offers a luxury sun deck area or a trendy EV charger for your electric vehicle a decade back? Probably not. As the year passes, the new generation has new requirements for an elevated lifestyle. Based on the new requirements, real estate developers these days are designing projects that are aligned with the need of new generation. Investing in a recently launched property can serve you with modern amenities and the latest infrastructure which you might not be able to find in older projects.

Investing in a newly launched residential apartment project can be wise for several reasons. It is not only financially beneficial but also provides you with the best unit options to select from. So, if you’re in the market for a new property, exploring a newly launched residential apartment project might lead you to your dream home, providing a secure and fulfilling living or investment experience for years.

If you wish to invest in newly launched or soft-launched project, Honer Homes has the best option for you. Honer Signatis located at Kukatpally, Hitech City – offers premium and ultra-premium 3, 3.5 and 4 BHK apartments tailored to an abundance of open space, and world-class amenities and carries an array of prospects. This upcoming residential project in Kukatpally is right now in a newly launched phase, making it an amazing opportunity for purchase or investment. 

For more information on this project visit Honer Homes website. We wish you the best in your home search. 



Frequently Asked Questions

  1. How purchasing in newly launched residential property can help home seekers?

Answers: To gain traction of home seekers and create a buzz across the market, real estate developers often come up with Early Bird offer. With such offers, the home buyers often get discount on the base price. Some builders even eliminate the extra charge otherwise applied for floors and corner units for buyers who purchase during early launch phase. 

  1. Who can consider buying the newly launched projects?

Answers: People who are buying their first home, or looking to upgrade their lifestyle with a bigger space and investors – all can consider buying the newly launched projects. 

  1. What are the major advantages of investing in a newly launched property?

Answer: The major advantages of investing in a newly launched property are mentioned below – 

  1. Purchasing newly launched properties will help you avoid the drastic price revisions. 
  2. Real estate developers often provides Early Bird offers for customers who purchase the properties when they are at a nascent stage. 
  3. Home seekers can choose their favourite project unit without any hassle or any extra price if they are booking early. 
  4. The new real estate projects offer modern day amenities well-suited for the new generation. Purchasing newly launched projects help home buyers with an array of state of the art amenities ensuring an elevated lifestyle. 

4. Can I buy property during pre launch program?

Answer: Yes, home seekers can purchase home during their pre-launch program.


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